Media Conditioning: It is crucial to acknowledge that many Nigerian men do not actually have an innate, individual preference, but are simply parroting what they hear in music and see on blogs. The constant barrage of lyrics praising the nyash has created a herd mentality, where men feel pressured to agree that it is the best attribute to avoid being seen as “uncool.” If the media suddenly shifted to praising slender figures or small feet, the vocal male preference would likely follow suit.